Environmental Ethics Essay -- Ecology Environment Nature Essays

environmental EthicsIt is a strong belief of mine that the responsibility of entertaining the environment is overmuch greater on nows generation than is was for past generations. The reason that I feel the way that I do is because at this point a substantial amount of damage has already been done and in order to prevent any further environmental destruction intervention on our break down is necessary. After on the whole, we (humans) are the main cause of the problems shouldnt we also be a part of the cure. If we had always taken the environment into consideration prior to our actions we would not be faced with some of the environmental issues we are facing today. The problem started with the past generations but the solution now has to start with us. We have to be also conscious of our actions and what affect they will have on in store(predicate) generations. Since we enjoy the rights to breathe fresh air, play in the sun, screw among a vast kind of plant and wildlife, then shouldnt our children, grandchildren, great grandchildren and their grandchildren, also have the chance to enjoy those same rights? My answer to that question is yes they do We owe that to them so we all have to take a stand for our values, morals, ethics and actions regarding the preservation of a healthy and rich born(p) environment. The responsibilities for past generation regarding the environment was no slight than ours today however, the differences are that we are now stuck with the job of correcting the mistakes of past generations, then the population was much smaller than it is today and will be in the future and more people equals potentially more pollution. I can compare this situation to one of a student who starts a class with all As and all he sine qua nons is to get a passing grade on the final and he will end up with a least a B for the class, verses a student who starts off the class with low Bs and Cs on his tests who will motivating to get a high B low A to that pass the class with a C. We are the B, C, student who needs an A just to pass the class with a C. It would be easier for us and less of an emergency if only our past generations would have taken us into the same consideration that we are now trying to for our future generations. It is my assumption that It will be easier for the future generations to maintain a healthy natural environment than to have to repair a damaged one. ... ...e else who may be going the same place I try to ride the bus to work or into town when ever I can. I am much more conscious of when and where I drive my car. I feel that I am at an advantage since I live in a big city where I dont necessarily need to drive in order to get where I need to go I have plenty of options and I have started to use them. In conclusion I understand how important it is to preserve and protect the natural environment. I feel that we owe it to future generations to take measures so that they can potentially live somewhat happ y healthy lives. The measures that we take today to protect the environment will affect us tomorrow and them a lot further down the line. I am willing to take responsibility for my actions today so that tomorrows generations both human and non human can thrive. I am grateful for the organizations like the Earth Day Organization that work to bring environmental issues awareness to everyone. If everyone would simply try to take the smallest measures to preserve and protect our environment I believe it will result in large results. References Joseph R. Des Jardins, Wadsworth / Thomson Learning. Environmental Ethics 2001.

The meaning and Concepts of Jihad Essay -- Islam Holy War Muslim Relig

The Holy of Holy Wars jihadIn light of young events in the global community, one intelligence service that is used frequently but rarely truly understood is the Islamic word Jihad. Jihad has become a very volatile word, so it is necessary that those who use it should understand exactly what it means, what it entails, and what significance it has in current global events.There are many interpretations of the word Jihad, but the most common literal translation from Arabic to English is struggle. Many interpret the idea of a Jihad as a blessed war. While holy war may be part of the struggle of Moslems, it is not the entirety of Jihad. In its primary sense, Jihad is an internal struggle to release oneself of debased actions or inclinations and devote oneself to achieving a higher moral standard through prayer, study, and spreading the Islamic Faith, since it is of universal validity (Peace 2).With the use of the word Jihad by men such as Saddam Hussein or Osama bin Laden, many peop le believe that Jihad highlights the violent nature of Muslim people. However, in its pure form, Islam is not at all violent. Muslims are taught to fulfill Jihad through four methods the heart, the tongue, the hand, and the sword (Jihad 2). The first is the internal struggle to advance oneself of internal evil. Fulfilling Jihad through heart and hand are directed more toward supporting what is right and correcting which is wrong. Raising the sword in defense of Islam is tho prescribed when all other methods have failed and Muslims have come under attack. A passage in the Quran, the holy book of Islam, states, Fight for the sake of paragon those that fight against you, but do not attack them first. God does not love the aggressors(Van Voorst 311). However, there ... ...is true for all people in all areas of life, so expanding the Nation of Islam is a very important goal for all Muslims. To avoid being stopped or pushed back, Jihad can oftentimes become necessary, and scorn what popular media may have people believe, Jihad is not evil, it is as pure as Christians saying Grace before eating or Jews tiring yarmulkes.Works Consulted and CitedJihad. http//www.Quran.org/jihad.htmPeace Encyclopedia. Jihad. http//www.yahoodi.com/peace/jihad.html Last updated March 14 2003Sherif, Faruq. A Guide to the Contents of the Quran. 166-68Torop, Jonathan. Commentary Magazine. Arafat and the uses of Terror. May 1997. 63-65VanVoorst, Robert E. Anthology of World Scriptures. Fourth Ed. 2003 Wadsworth Publishing.

Technology Is The Seed Of Our Destruction Essay -- Technology, Childre

At an early age children are given toys stimul ingest their brains. Legos, Lincoln logs, even the halting Perfection, teach the young ones what shapes are and what they fit with. But soon Legos will no longer be relevant. Younger generations new play toys will be iPads, iPods, and numerous other tech gadgets. Our youth will grow up in a world where technology is always changing having the mindset that zero point can be done without a smart phone, tablet, or computer. Todays society is so tied to technology that we are losing grasp on the non-cyber reality. When my mother was dating, boys would come up to her in person and ask her out. There was a rush of adrenaline when doing so the fear of being rejected, the joy if she express yes. Today boys just shoot over a text that reads Hey grl, date? And some texts are lucky if they contain vowels. What happened to romance? What young girls are developing up to realize only exists in fairytales and romantic comedies. Just like in video g ames, guys are always trying to find cheats, or unequal cuts. So its never a surprise when guys try to take short cuts to hook up with girls. Having phones with the ability to send pictures and search the web, makes it easier to send and pay off risqu pictures. Society as a whole is too dependent on technology, we are addicted to it. People are on edge when they are not around their phones or computers, because we feel the need to post our every thought and action that we had that day. Who really cares if Joe and Gina are eating at Steak and Shake and feeling expert? No one But the fact of the matter isnt if we care its that we know.In the article, Children, Technology, Problems and Preferences is defines this act of sending naked pics or close to na... ...ut a public service announcement will cause the need for research, which will put technology to use and the may become a distraction. Doing homework is no longer about sitting down and getting it done. It is now a test of th e fittest, who can go the longest without checking Facebook, tweeting, vining or posting what they just ate to instagram. We need to untie our ties to technology and take our lives back. Works CitedCrispo , Alexander W. The Age of Electronic Fascination Cant merry With it and Cant Live Without.2011.4 n. page. Web.Farber, Barry A., Gavin Shafron, Jaleh Hermandani, Emily Wald, and George Nitzburg. Children, Technology, Problems, and Preferences. 2012. n. page. Web.Allison, Shelia. Youth and the (potential) power of social media. 2013. n. page. Web.Menon, Vinay. Blackberry or Spouse? You Choose. 2013. n.page. print

Essay --

I was born and I live in Armenia, a country that has a rich accounting(over five thousand years), culture and traditions. Throughout itshistory Armenia has seen a lot. And now, after seventy years of being a part of the Soviet Union, it has already been twenty years thatArmenia is an independent country. As it is a newborn country and is considered to be a developing one, it needs a lot of help toovercome the bad social-economical situation. Who else if not the youth of Armenia must be relate about this and have their evensmall contribution to the prosperous future of Armenia? But for making a change you yourself must be developed and practised enough totake the responsibility. This is one of the reasons why I want to study in the United States of America, as it is one of the mostdeveloped countries in the world, it has a lot of skills in education (in the field that I have chosen) and is a great example of civilizedcountry. Currently I am a second-year at Vanadzor State Pedagog ical Institute named after Hovh. Toumanyan with the profession ofspecialist in English , teache...

The Film American Beauty Essay -- Movie Films American Beauty Essays

The Film American Beauty In life, everyone must make choices. Choices give an individual the freedom to decide the path which they will follow. In the movie American Beauty, each of the characters has a choice he or she needs to make. The main character, Lester Burnham, is faced with many choices that could either lead to his ultimate felicity or draw him further into his despair. Carolyn Burnham, Lesters wife, is faced with a loveless marriage that exists only because she does not possess the willingness to break the cycle. This cycle involves protecting their daughter by staying married. In reality, children of a marriage such as this are often the biggest victims of this sham. Jane Burnham is Lester and Carolyns daughter. She is caught between the two of them, and her decision is to tune her parents out. Ricky Fitts, the boy next door, makes his choice of discerning when to cooperate with his father. Rickys dad, Colonel Fitts, makes his choice of finally admitting of his sexual preference. Angela Hayes, Janes friend, makes her choice of losing her virginity to Lester. Each character has to learn how to deal with his or her own problems. Lester Burnham is in a state of despair. Lesters strangle and monotonous voice introduces the audience to his daily routine of life. At the age of 42 he has develop sympathetic to everything. He realizes that his family life is the pits as he becomes aware that both his wife and daughter consider him a gigantic loser. He feels they are right about this. He believes he has lost something and that he did not always feel this sedated. Lesters disheartenment is symbolic in the car scene. Lester sits slouched down in the back seat with a look of emptiness magic spell his daughter sits up front next to his wife, who is driving the car. Carolyn drives the car just as she drives the family, especially, Lester. She has evolved into the decision-maker and leader of the Burnham family. Sitting in the backseat, Lester avoids further conflict with his wife, leading him to become an even unhappier and more desperate person. Lesters life at work is no better than his life at home. After fourteen years at a job, that is viewed by Lester as nothing more than being a corporate slave at a media marketing magazine, Lester is asked by an efficiency expert at work to write a memo justifying his position. In Lesters ... ... Health 29 June 200111-26.Berardinelli, James. A Film Review, American Beauty. September 15, 1999. Online accessible http//movie-reviews.colossus.net/movies/a/american_beauty.html.Drug Statistics. October 2000. Online Available http//www.usdoj.gov/dea/briefingbook/page15.htm.Ebert, Roger. Review, American Beauty. September 14, 2001. Online Available http//movie-reviews.colossus.net/movies/a/american_beauty.htmlFamily Violence Statistics. September 18, 2001. Online Available http//www.soundvision.com/domesticviolence/statistics.shtml.How to Survive Infidelity. September 14, 2001. Online Available http //www.marriagebuilders.comMarijuana 13551. January 22, 2001. Online Available http//www.nida.nih.gov/Infofax/marijuana.html.Nationwide Trends 13567. February 15, 2001. Online Available http//www.nida.nih.gov/Infofax/nationtrends.htmlPayne, Robert. spiral Review, American Beauty. September 14, 2001. Online Available http//www.reel.com.United States. Department of Health and Human Services. Marijuana Facts Parents Need to Know. Publication No. 98-4036. November 1998.

The Film American Beauty Essay -- Movie Films American Beauty Essays

The Film American Beauty In life, everyone must make choices. Choices give an individual the freedom to decide the path which they will follow. In the movie American Beauty, each of the characters has a choice he or she needs to make. The main character, Lester Burnham, is faced with many choices that could either lead to his ultimate bliss or draw him further into his despair. Carolyn Burnham, Lesters wife, is faced with a loveless marriage that exists only because she does not possess the willingness to break the cycle. This cycle involves protecting their daughter by staying married. In reality, children of a marriage such as this are often the biggest victims of this sham. Jane Burnham is Lester and Carolyns daughter. She is caught between the two of them, and her decision is to tune her parents out. Ricky Fitts, the boy next door, makes his choice of penetrative when to cooperate with his father. Rickys dad, Colonel Fitts, makes his choice of finally admitting of his sexual pr eference. Angela Hayes, Janes friend, makes her choice of losing her virginity to Lester. Each character has to learn how to deal with his or her own problems. Lester Burnham is in a state of despair. Lesters verbose and monotonous voice introduces the audience to his daily routine of life. At the age of 42 he has sustain sympathetic to everything. He realizes that his family life is the pits as he becomes aware that both his wife and daughter consider him a gigantic loser. He feels they are right about this. He believes he has lost something and that he did not always feel this sedated. Lesters disheartenment is symbolic in the car scene. Lester sits slouched down in the back seat with a look of emptiness eyepatch his daughter sits up front next to his wife, who is driving the car. Carolyn drives the car just as she drives the family, especially, Lester. She has evolved into the decision-maker and leader of the Burnham family. Sitting in the backseat, Lester avoids further confl ict with his wife, leading him to become an even unhappier and more desperate person. Lesters life at work is no better than his life at home. After fourteen years at a job, that is viewed by Lester as nothing more than being a corporate slave at a media marketing magazine, Lester is asked by an efficiency expert at work to write a memo justifying his position. In Lesters ... ... Health 29 June 200111-26.Berardinelli, James. A Film Review, American Beauty. September 15, 1999. Online visible(prenominal) http//movie-reviews.colossus.net/movies/a/american_beauty.html.Drug Statistics. October 2000. Online Available http//www.usdoj.gov/dea/briefingbook/page15.htm.Ebert, Roger. Review, American Beauty. September 14, 2001. Online Available http//movie-reviews.colossus.net/movies/a/american_beauty.htmlFamily Violence Statistics. September 18, 2001. Online Available http//www.soundvision.com/domesticviolence/statistics.shtml.How to Survive Infidelity. September 14, 2001. Online Available h ttp//www.marriagebuilders.comMarijuana 13551. January 22, 2001. Online Available http//www.nida.nih.gov/Infofax/marijuana.html.Nationwide Trends 13567. February 15, 2001. Online Available http//www.nida.nih.gov/Infofax/nationtrends.htmlPayne, Robert. swag Review, American Beauty. September 14, 2001. Online Available http//www.reel.com.United States. Department of Health and Human Services. Marijuana Facts Parents Need to Know. Publication No. 98-4036. November 1998.

Mercedes-Benz Case Study Essay

IntroductionMercedes-Benz is a multinational division of the manufacturer Daimler AG from German and the pit is used for luxury motorcars, buses, coaches, and trucks. Mercedes-Benzs headquarter is in Stuttgart, Baden-Wrttemberg, Germ both. The brand first appe bed in 1926 under Daimler Benz which origin wholey from Daimlers 1901 Mercedes and from Karl Benzs 1886 Benz Patent Motorwagen, widely remarked as the first automobile.The following report is to engage the readers how a Mercedes-Benz automobile is being produced and the process strategy that the corporation had developed in order to become top selling car in the world. It to a fault reveals the unfavorable dimensions of the crossing quality for the Mercedes-Benz automobile crossings.Product Design and Development ProcessThe process of making a Mercedes-Benz vehicle usually takes around triplet years from the sign drawing to final approval of the model. During these three years, the new Mercedes-Benz passes by means of development stages in which the goaler group works together to produce the final vehicle. The team converts the initial drawings (modular design) into the next generation of Mercedes-Benz vehicle. The following process is the steps to produce a finished automobile1. Drawing/Rendering the designer team initially draws a hand-sketched on a piece of paper, or on a screen. 2. Digital/Package a virtual image of the automobile is micturated on a computer (CAD system). Source www.carbodydesign.comSource www.carbodydesign.com3. 14 clay models the next step is to create a clay model of every variant of a new automobile. The designers will then decide whether their drafts create the desired effect in three dimensions, too. At the same time virtual models argon created on the computer. 4. Model selection With the help of scanning and milling machines the first full-size model are made. The final form of the new automobile is chosen in order to be formally examined in a 11 scale. Source www .carbodydesign.comSource www.carbodydesign.com5. 11 model all the individual details of the new model are handmade. In this step, a real-looking model is created and it reveals all the characteristic features of the new automobile. 6. Interior sketches in this step, the designers sketch for the design of the interior(a). This is where the driver cornerstone designs are created. Source www.carbodydesign.comSource www.carbodydesign.com7. Interior clay model all the details are created until a desired top-quality feeling is created. Three election choices of interiors are built for a decision to be made. 8. Colour & trim / operating and display concept (control and display system) the material and colour for the automobile interior are chosen from hundreds of fabric and leather samples as well as a virtually endless colour spectrum. All the control and display elements are designed and developed too.9. Interior data control model all the materials and colours are tested and checked for effect on producing 11 interior models under real-life conditions. Every material and every colour is allocated a code and specified. 10. Final model the exterior and the interior with all their details are combined together to create a model and the future Mercedes-Benz model becomes tangible. 11. Model approval finally, the design process has to obtain approval by the shape up of Management. If this is successful, the production of the new Mercedes-Benz is released.Manufacturing Process and Process StrategyMercedes-Benz automobiles are mainly manufactured in Sindelfingen, Germany assembly whole kit. This is where all the important functions like sales record, design and development pre-production and production-planning worldwide have been integrated at one site. In early 1994, the foundations for the plant and the production system for Mercedes-Benz US International Inc. (MBUSI) were set up and it was not far away from Tuscaloosa, Alabama. The site mainly manufactured the Mercedes-Benz M-Class, GL-Class and R-Class SUVs. In 2011 the plant produced more than 148,000 vehicles and employed approximately 2,800 people by years end. This report is focusing on the production of Mercedes-Benz automobiles factory in the Tuscaloosa, Alabama.Source www.automotivetraveler.comSource www.automotivetraveler.comThe production facility in Tuscaloosa, Alabama, it involves six production cornerstones of the vehicles assembly process. The employees are encouraged to work toward developing improvements and emphasized on the cleanliness and safety. First of all, the factory has a large office area where all the materials and part that are ordered from suppliers which are mainly come from North American suppliers and others. The production teams will then set a production date and create a barcode including the VIN and other specifications. Mercedes-Benz does not stock up a lot of parts. In fact, they adopt just-in-time method and maintain only two to three hours of inve ntorying on the line. Moreover, Mercedes-Benz does not stamp out its own metal body parts.Source www.automotivetraveler.comSource www.automotivetraveler.comThe body shop has hundreds of German-made (KUKA) welding machines that assembly materials and parts together. The plant itself has approximately 800 machines and 600 of them are in the body shop. To ensure safety in this area, a flexible screen is used to cover the flying sparks. The employees inspect critical welds to identify dimensional accuracy and after the welding is complete, another inspection is conducted to ensure the exterior body is ready for blushing mushroom. After the body shop production, the second-floor paint shop at the Tuscaloosa plant is a super clean environment where a p roundr suit and headgear are required to prevent cast-off(prenominal) dirt or particles.In this area, the vehicles go through the six steps process such as, a pre-cleaning, a phosphate dip, and the application of an electrically supercha rged e-coat, primer, colour coat, and finally the top coat. Every vehicle goes through for more than three miles on conveyor belts as it travels through the painting process and solidification ovens. After inspections, the vehicles return back to the assembly shop for the installation of the interior parts and locomotive engine. This section of plant includes1. six trim lines2. four final lines3. gateway line4. engine/chassis line5. off-line quality test6. Source www.automotivetraveler.comSource www.automotivetraveler.comrepair areaThe employees and the machines are working together post by side, applying their advanced and various skills to the vehicles as they move slowly along the assembly lines. If any deviation is detected, one of the employees will pull a rope that creates a short melodic tune. Each line has its own melody and every employee is able to recognize their song. Repair area usually takes a short period of time and quickly most vehicles continued one.In the engi ne/chassis assembly line, the major parts of the engine are joined and numerous machines work together in this section. Usually all the engines come from either Berlin or Stuttgart. Source www.automotivetraveler.comSource www.automotivetraveler.comThen the vehicles will go through the off-line quality checks. This involves some rattles test such as, driving over rollers that imitate the bumpy road situations while an employee inspects for any rattling sounds. There is overly another quality check station that inspects the vehicles to ensure proper sealing by using high-pressure hoses to replicate the pounding rainstorms and flooded roads. After all the vehicles have passes through the final inspections, the vehicles will be prepared to transport to the dealers or be shipped for the international orders.As we can see from the manufacturing process of the Mercedes-Benz automobiles, the company adopts the process strategy of repetitive focus. They have standardized modules that assemb ly materials and parts together and the facilities are organized as assembly lines. Hence, the production of Mercedes-Benz automobiles are expeditious and usually having medium volumes of outputs. The company adopts repetitive focus strategy as it also has machines that help in the assembly lines of the production as well as practised and trained employees that work in the factory.Five Critical Dimensions of Product QualityTaking example of Mercedes-Benz GL-Class SUV, there are some critical dimensions of its product quality. In this report, each dimension delivers two examples of its product quality.* PerformanceSource www.mbusa.comSource www.mbusa.comThe Mercedes-Benz GL-Class SUV is equipped with the special engine called handcrafted AMG 5.5L biturbo V-8. It is a high-tech powerhouse with a thunderous 550hp at 5,250-5750 rpm and 560 lb-ft of torque at 2,000-5,000 rpm. This engine improves the efficiency and emissions.Source www.mbusa.comSource www.mbusa.comThe vehicle is also e quipped with another engine which is called 7-speed AMG SPEEDSHIFT transmission. It features three driving modes that can be selected via a console-mounted button called Controlled Efficiency, it functions as a fuel-saving ECO Start/Stop function.* FeaturesSource www.mbusa.comSource www.mbusa.comOne of the features that GL-Class SUV has is the PARKTRONIC with Active put Assist. This feature helps the driver to size up parallel-parking spaces as most drivers have difficulty in parallel-parking.Source www.mbusa.comSource www.mbusa.com some other feature will be the ATTENTION ASSIST driver-drowsiness monitor. This system will monitor the different parameters of driving behaviour and automatically alert the driver with both visual and warnings if the system detects any signs of drowsiness.* ConformanceIn the U.S. and Europe, large of quantity of vehicles have use no gasoline and produce zero tailpipe emissions are already in use. Mercedes-Benz vehicles are also adopting the zero-emissi on driving concept.For generations, Mercedes-Benz has been ground-breaking fuel-cell car to help preserve the earth for future generations. Hence, Mercedes-Benz is collaborating with Clean Diesel, a leading non-profit to help sustaining the environment. Therefore, Mercedes-Benz produces a BlueTEC Clean Diesel, a small engine yet delivers powerful mpg and low emissions. It is also known as the worlds cleanest and most advanced diesel.* AestheticsSource www.mbusa.comSource www.mbusa.comThe design of the vehicle is one of the aspects to consider when customers choose and purchase the vehicle. Hence, the Refined cabin styling of theGL-Class is delivering a first-class design of the driver seat and seating rows.Source www.mbusa.comSource www.mbusa.comAnother unique design that GL-Class has is the 21-inch AMG twin 5-spoke wheels. It features the five twin spokes and a brilliant silver touch. The feature itself has the confident on the wet-road performance and a composed wind up quality.* ServiceabilitySource www.mercedes-benz.com.sgSource www.mercedes-benz.com.sgThere is a Mercedes-Benz centre in Singapore where the vehicles will enjoy five-star treatment. The centre provides new servicing and repair facilities as well as the Diagnostic Assistance System which is linked directly to Germany for up-to-the-second technical data. It also can quickly assess any vehicle. With trained and skilled technicians, customers could enjoy professional service from the Mercedes-Benz service centre whereby it is located at 301 Alexandra Road Singapore 159968.ReferencesMercedes-Benz design philosophy. (2012). Retrieved January 14, 2013 from http//www.carbodydesign.com/2012/05/mercedes-benz-design-philosophy/125 years of visionary design car Design Made by Mercedes-Benz. (2010). Retrieved January 14, 2013 from http//media.daimler.com/dcmedia/0-921-1262677-1-1347994-1-0-0-0-0-0-11701-854934-0-1-0-0-0-0-0.htmlDorofte, A. L. (2012). The new Mercedes-Benz GL-Class Development and produ ction Digital worlds in real vehicles. Retrieved January 14, 2013 from http//mercedes-benz-blog.blogspot.sg/2012/08/the-new-mercedes-benz-gl-class_28.htmlLander, B. (2010). Touring the Mercedes-Benz Factory in Tuscaloosa, Alabama. Retrieved January 15, 2013 from http//www.automotivetraveler.com/index.php?option=com_content&view=article&id=994touring-the-mercedes-benz-factory-in-tuscaloosa-alabama&catid=122bimmer-dreamer&Itemid=315Mercedes-Benz & The Environment. (n.d.). Retrieved January 15, 2013 from http//www.mbusa.com/mercedes/benz/ spirtGL63 AMG SUV features. (n.d.). Retrieved January 15, 2013 from http//www.mbusa.com/mercedes/vehicles/model/class-GL/model-GL63designMercedes-Benz Centre Level 1, Service Center & Vehicle Delivery. (n.d.). Retrieved January 15, 2013 from http//www.mercedes-benz.com.sg/content/singapore/mpc/mpc_singapore_website/enng/home_mpc/passengercars/home/world/mercedes-benz_center/level_1.0002.html

Physical Exercise and GPA Essay

Physical preparation con n unrivalleds many different things to people. To some it is a subject area which focuses on somatogenic training. Conventionally, this has meant promoting activities which leave alone to anatomical and physiological development (Sansone, 2000). The nonion of PT and calls to improve the somatic condition of our nations youth in order to suffer a strong base for the military have also been consistent with this idea (Ennis, 2001). Others have had a more expansive view of physical program line and portrayed the area as education through the physical, rather than of the physical (Pringle, 2000).Such a notion suggests that involvement in a variety of sports and games provides participants not only with opportunities to develop physical prowess, and to curb important social rates tour developing desirable personal traits. A third study thrust that has affected the meaning attributed to the concept is associated with its recreational function (Ruth, 200 6). The basis of this theme is that people perform optimally when they have mensesic diversions from their normal fly the coop world, and that involvement in physical activity can provide necessary relief and renewal.Closely affiliated with this idea is that physical recreation provides a healthful and constructive use of ones free time (Lee2002). Despite much(prenominal) grandiose themes, Duda (2001) has argued that within the larger context of higher education classes direction on the acquisition of expertnessed movements and play are viewed as nonintellectual, nonacademic, non natural, and nonartistic (p. 433). As a result of such perceptions he believes that physical education is relegated to a marginal role in the academy, and its practitioners pay a price for its marginal status in their daily lives.Furthermore, Duda suggests that a large part of physical education failing to gain acceptance in higher education is a consequence of the static criteria used to assess aca demic value in general. According to his epitome value of a curricular offering is typically based on such things as the intellectual challenge of material, the extent to which subject matter is categorise as academic rather than motoric, the usefulness of learning various skills, and the cultural significance of an area of study.His recommendation for redressing physical educations plight is to bring over those utilize such criteria to assess worth in broader, and less dualistic ways. Hence the types of challenges presented in physical skill acquisition situations might be un break downed as important stimuli for developing human capacities that complement those capacities acquired from more conventional intellectual pursuits. While the idea of rethinking criteria that should be used for judging academic value may be laudable, how this might come about is difficult to conceive.An alternative and, yet, much simpler approach for improving the viability of physical education clas ses in higher education is to improve the quality of bookman outcomes. In essence, it may be that the inclusion of physical education in higher education is not contested on philosophical grounds, but on operational ones. As Duda (2001) conveys performance classes are elective, not required. Skill instructors are rarely hired as tenure give chase faculty.Credit toward graduation may not be given for such classes, and grading is often pass/fail. Passing marks are virtually secure with a good attendance record (p. 437). If such a profile is accurate, it is difficult to understand how bookman achievement can be significant or the entire enterprise viewed as essential to the general curriculum. Indeed, such a profile connotes that the physical education curriculum is soft, and that whether or not students acquire certain(prenominal) tuition and/or master specific skills is ambiguous.Considering physical educations past philosophical themes and its current trends of providing opport unities for students to (a) recreate, (b) build and maintain health through exercise, (c) learn how to compete and cooperate, and (d) develop specific sport skills and levels of fitness, instructors often have difficulty in identifying and utilizing meaningful grading criteria. This has been attributed to both philosophical (Midgley, 2001) and managerial (Pringle, 2000) concerns.Indeed, as notice by Church (2001) many physical educators compute says based on student behaviours which are unrelated to performance or knowledge fair games, such as dress, participation, and discipline. Interestingly, Ennis (2001) found that in colleges and universities virtually all grading in physical education is left to the discretion of the instructor, including selection of criteria and instrumentates to be used to assess student achievement. They also reported a trend toward less testing of all types.Consequently, it is not surprising that with so many ideas about what is to be accomplished, an d so critical control over how this should be done, it is difficult, if not impossible to determine the value of physical activity courses in the general curriculum. Indeed, it is one thing to provide sound philosophical arguments for why a particular discipline belongs in the curriculum, and kind of another to operationalize the philosophy so that its essence is actualized.Recent studies suggest the importance of objective assessment not only as a device to promote the legitimacy of physical education in an academic personateting, but as a tool to promote learning. For example, Pringle (2000) showed that student achievement in table tennis classes reflected the focus of evaluation. Students noticed totally on physical skills performed most skilfully at the end of a class performed most skilfully, while those graded on attendance and participation had lower performance scores but the highest attendance rates.As well, Lee (2002), demonstrated how the proper use of evaluation and grading tools promotes on task behaviour and superior skill development in volleyball. Chen (2001), using a riflery task, also demonstrated that grading based on task competence was superior to grading based merely on participation when skill development was examined. Hidi (2000) further argues that the appropriate use of grading can promote positive bearings towards a course, develop a students sense of confidence, and lead to substantial achievement.The reason why a rift exists between using grading as an integral part of the learning process, and using it only to adjoin administrative requirements seemingly is a complex problem that involves philosophical, technical, and practical issues (Duda, 2001). Yet, in a time when accountability is expected, and when cost cutting is widespread, empirical evidence for the faithfulness of a program is imperative. What and how we grade conveys a great deal about who we are, what we do, what we can accomplish, how we are viewed by others ou tside of our field, and whether physical education is considered as essential to the mission of education.Hence, the purpose of the present investigation was to acquire empirical descriptive information about grading of physical education in higher education. In light of our fields history of divergent philosophical views, ambitious, and often ambiguous goals, and its defensive position in higher education (Duda, 2001), an examination of what and how we grade would seemingly shed light on where we are as a discipline.Furthermore, such an investigation might help identify important issues that need to be addressed and resolved if we are to gain the degree of acceptance the field has so desperately sought over the years. Method Instrument To acquire information about college physical education programs a passnaire was developed which, in addition to requesting information about an inductions profile (e. g. , public-private, size, approximate percentage of students enrolled in physi cal education, etc. , asked a series of questions about its physical education activity program.These included (a) whether students received academic credit which counted in a students grade point average, (b) the way out and duration of class meetings, (c) how important various factors such as skill development, effort, and attendance were in computing a grade, (d) whether the department had a insurance policy on grading, (e) the approximate percentage breakdown of grades awarded (e. g. , As, Bs, Cs, etc. ), and (f) whether the issue of grading had been considered by the department in the past five years.Prior to send out the survey, questions were pilot tested on a group of five senior collegiate faculty members in a department of exercise and sport studies. These individuals for each one had taught undergraduate and graduate theory courses as well as a variety of undergraduate physical activity classes at a number of colleges and universities. They were quite knowledgeable ab out different types of service programs (e. g. , credit, required, no credit non-required) and how they typically operated.Furthermore, they were apprised of the questionnaires intent, and were asked to provide feedback on the clarity of questions as well as the instruments overall format. Based on feedback from this group, questions were reworded, added and deleted. In addition, the sequence of questions was revised for the purpose of providing a more coherent structure. The final version of the survey contained octad questions, some of which had subparts. As well, pilot testing demonstrated that a respondent could complete the questionnaire in approximately ten minutes. Coding of DataAs surveys were returned data were coded into an Excel Spreadsheet by two trained assistants, and then analyzed using Exels statistical functions. It is noteworthy to report that during the data reduction process it became evident, as conveyed by a number of respondents, that quantitative data which were requested from a number of questions did not exist Consequently, many respondents either did not answer such items or acknowledged that they merely volunteered their own perceived best guess, or a numerical range within which they believed the actual value requested would occur.Hence, a decision was made to code and analyze all data acknowledging that, for the most part, they only reflect respondents best estimates, rather than hard numbers. Furthermore, where a range was given, the midpoint was used in further analyses. In passing, the observation that certain types of data were not acquired or readily available may in itself be an important finding since a departments viability may depend on such information.Items falling into this category included such things as (a) the number of students taking physical education classes in a semester, (b) the typical grade distribution (e. g. , % As, % Bs, etc. ), (c) the factors utilized to compute course grades, and (d) whether an insti tutional strangulate existed for the number of physical education courses that could be taken by a student for academic credit. Results Sample Within a thirty day period of mailing surveys 556 (44%) responses were received. Table 1 shows a break down of respondents by institution type and size.Because of financial shapeations, further attempts to obtain data from nonrespondents were not attempted. Of the 556 respondents, 78 (14%) indicated that they did not have, or no longer had a physical education activity program. This was somewhat of a surprising finding, especially so because many conveyed that their institutions program had been recently eliminated. Whether a trend toward program elimination actually existed is of significant import to our profession and deserves immediate attention.Schools which indicated that they did not offer physical education classes were removed from further analysis, leaving 478 institutions in the database. Is Academic Credit Given for Physical Edu cation Activity Courses? An important question posed by this investigator was whether institutions grant academic credit which counts in a students GPA for taking physical education activity courses. Presumably, this would indicate whether classes were viewed as a meaningful part of the institutions general curriculum.It was found that 335 (72. %) of respondents reported that academic credit which is computed in a students GPA was awarded for physical education activity courses. Table 2 reveals that Public State Universities and Colleges were somewhat more likely to award academic credit than Private Universities and Colleges. Furthermore, while a few institutions had a unique formula for computing the numerate of credit earned in a class, nearly all institutions granted one credit per course. A follow-up question probed how much of such credit may be counted in a students total academic program.Although there seemed to be a great deal of uncertainty regarding the answer to this qu estion, many respondents indicated that their institution had not set a limit or did not have a policy (only 65% of respondents who count physical education credit in the GPA responded). Those that were lay down on this issue indicated that a limit did exist, and that the median value across institutions and within school categories was four credits. A subsequent question probed what the course time commitment was for earning credit.Across institutional types classes typically met for the length of a semester (14-15weeks), and for two contact hours a week. How are Grades Computed? A number of questions regarding how grades were computed followed. An initial issue was whether or not the department had a policy on grading. The idea here was to get a sense of whether faculty members agreed on how such things as skill, knowledge, and class participation should be weighed in determining a students performance. In regard to this question, 80% of respondents indicated that their departmen ts did not have a formal grading policy.Nonetheless, many individuals conveyed that students were administered tests of skill and knowledge, but that course instructors ultimately determined assessment tools, how various components were weighed, and the course grade computed. Because most departments did not have a formal grading policy, the next set of questions should be interpreted as only giving a general sense of how grades are computed from a respondents general perceptions. This question probed whether grades were dexterity based (i. e. students are assessed on the absolute level of performance attained), or norm based (i. e. , students are graded in relation to other students in the class). Results showed that most respondents (60. 6%) thought that grading at their institution was competency based, although a fair number reported that they thought their grading system was more norm based (23. 3%). The remaining 16. 1% either were unsure or did not respond to this item. Anot her question related to this issue was whether the amount learned was considered to be as important as the level of performance attained.Interestingly, 72% of respondents believed that instructors at their institutions weighed the amount learned as being equivalent to the progression attained, while 21% did not see these of equal importance. The remaining 7% were missing or undecided. In light of the previous data indicating a submit toward competency based grading, the response to this question is surprising since the amount learned would only be of importance if it correlated highly with proficiency attained. This may or may not be the case, but needs further investigation.Another way of probing the importance of factors employed in computing a grade was to ask respondents about how important they believed a subset of factors were in arriving at a grade. They rated the factors of (a) effort, (b) attendance, (c) attitude, (d) amount learned and (e) level of performance on a five- point scale anchored by the terms very important(5). Overall, attendance (1. 3) and amount learned (1. 4) had the lowest median values (i. e. , highest perceived weighting). The level of performance attained (1. ), and effort expended (1. 8) followed closely, while attitude (2. 3) appeared lowest in importance. It should be noted that all of these criteria tended to fall between the very important and uncertain end of the continuum. With the exception of performance attainment, it is not clear why the other factors identified were viewed as important in grading, if grading is competency based. For that matter, these criteria would also be somewhat problematic for a norm compose standard which focuses on relative competency attainments.Respondents were also asked to estimate the percentage distribution of grades in physical education at their institution. Overall, as were perceived to be the most prevalent grade and were awarded to 51% of students. Bs were the next most prevalent gr ade awarded to 31% of students with Cs following at 14%. Ds and Fs were infrequently given with a combined percentage of 7%. Has the Issue of Grading been Considered in the Past Five Years? A final question asked whether the issue of grading had been considered by a department in the past five years.Although 51% had not discussed this issue, 47% had done so. The questionnaire requested respondents who answered this question in the affirmative to comment on what issues were discussed by their departments. Clearly, the topic of whether to change from a letter grade system to a pass-fail system was the most widely discussed issue. relate to this was the subject of grade inflation and the idea that moving to a pass-fail system may reduce pressure from various constituencies (e. g. , administrators, faculty, regents) to reduce the number of high grades awarded. on that point were also numerous comments about criteria to be used in grading, consistency in grading across sections of a cou rse, and among different courses. Several respondents also commented on the conflict between trying to encourage lifelong participation m activities and the negative connotations of having to grade based on an individuals proficiency. From the nature and number of comments collated, it was evident that departments have grappled with this issue, but remain in a quandary about an ideal solution.

Why am i here

I am a 32 year old person passionate virtually solid provender and aspiring to hone my cooking skills to become a professional chef. I engage forever loved cooking eve as a child. When I was a child and barely able to see the eyes on a stove, I was given a stool by my grandma and pass oned to cook with her. I have had several influences such as my grandmother who was an excellent home cook, one uncle who was a chef, and another uncle who was a cook in the Navy. Though I dont come from a large family, cooking was something that we always did together.It was fascinating seeing their divers(prenominal) styles of cooking. My grandmother had a more traditional southern comfort style of cooking such as preparing homemade souses and head cheese. My uncle, the chef, had a classical Italian approach to food as in preparing dishes such as spinach and sausage stuffed mastication with marinara sauce. My uncle, who cooked in the Navy, is excellent at grilling and barbecuing. With those three influences, I couldnt help to develop a love for cooking. From the youthful age of 12, I was preparing full meals for my family and continue to do so today.I in addition enjoy the creative side of cooking how a one can slang a blend of Ingredients ND combine them to make many different dishes exhibiting different flavors. I almost feel like a scientist some snips in the kitchen creating meals for my family and friends. Most times the outcomes are severe but I have had mishaps but thats a part of the cultivation curve of cooking. When I am cooking, Its a peaceful place for me. I feel a connection to the food I am preparing and I always like to hear feedback on the food I have prepared. This causes me to change or modify individually dish to expand my knowledge and understanding of food.Food allows me to express myself and acts as creative outlet for my time and energy. It Is also a good medium to bring people together because all people regardless of race or creed enjoy g ood food which varies from culture to culture. It Is also Interesting seeing different peoples Interpretations of the same dishes, for Instance dressing or stuffing and all Its variances. Dressings are Like snowflakes with no two recipes organism the same. As far as myself, If I had to categorize my style of cooking It would be comfort foods but I am always open to selecting and perfecting other methods and dullnesss of cooking.I find that a parcel of the dishes I prepare come from dishes I grew up eating and have made changes to do them my own recipes such as baking some dishes that were fried for me as a child. Food draws on memories and acquaintances of different people. It also can alter moods depending on those experiences such as apple pile reminding an Individual of being home with family sitting at Sunday dinner after church. When homemade biscuits are being made, It reminds me of good days with my great grandmother. We would make them every morning together when I was a child and Its one of the first hinges I was taught to cook by her.She also Introduced me to preparations of eggs and breakfast foods. Those were some of my fondest memories with her. We cooked together for years until she passed away. She Inspired greatly my love of preparing food. I have always received high praises for food I have prepared for friends and family. I worked for years as a machine operator In a steel mill and never archetype nearly a career In culinary art until my Job played out and I was faced with a decision possibilities cooking schooling was one of our topics. I always felt that cooking is omitting that I really enjoyed doing and doing by profession felt like a viable option.He was scheduled for a tour and invited to go along with. I toured the facility of Locale and was impressed and intrigued by what the program offered. I made the decision to enroll. While attending Locale, I intend to fully take advantage of the knowledge and experiences made available by instructors and fellow classmates. I have already learned a lot of things during the first phase such as basic knife skills and learning how to identify and make the five mother sauces and I look to learning even more skills necessary to become a successful chef.I have also learned to do away with a lot of bad practices when preparing food by the Serve Safe certification curriculum. I learned about things such as cross contamination and how to identify and aright handle TTS foods. My awareness of properly handling food in my home was raised during my education on the importance of food handling and preparation. I have also been exposed to different foods and ingredients that I have never used before and I have enjoyed experiencing them all some I like more than there.I am also learning to work closely with people because for years in the production industry, I worked alone with a machine and its a very different experience on the job(p) alongside people bringing ideas together t o create one dish. Though I have learned a lot, I know I have much more to learn and look forward to doing so. I believe that Locale is the place that will elevate my culinary knowledge that will last lead me to the accomplishment of a career I can be proud of. While in school, I course of study to perfect my knife skills, learn to fabricate meat, work on alluding flavors, and creating complete composed dishes.I also plan to learn to cook cuisine outside of my comfort zone and so am really looking forward to the international cuisine phase and every class leading to that. I plan on focusing on each skill being taught as they all build upon each other to make a well rounded chef. I also appreciate the task side of culinary arts encompassing the financial and management aspects of running a kitchen and restaurant that I expect to learn. I am excited about the possibilities that this educational opportunity is promising to bring.Upon receiving my degree from Locale, my immediate goa l is to find a Job at a restaurant under an established chef to unclutter professional cooking experience learning to hone and perfect signature dishes of my own that will appear on a wit. I am automatic to start at the entry level and with hard work and commitment learn all that I can to advance my skill set to modulation to the next level. I expect that there will be some difficulty but I anticipate overcoming them for the satisfaction of my intended goals. I also plan to travel and taste food from different areas to educate my allot and to try different kinds of foods from different areas.Once I have obtained professional cooking experience and have traveled experiencing different foods I am going to start a food truck. I have several ideas now about menu items but they are subject to change upon me growing as a culinary. I find food trucks fascinating because they have low overhead and take on a few menu items but most executed extremely well. I also like the option of chan ge of location related to stance patrons. Along with that, I want to do some catering such as parties, weddings, arthritis, and other events.I would like to ultimately be the owner of my own dining car matter where a patron is from he or she may be able to choose a dish that is reminiscent of home. I want to allow people to know me and about me through my food. I want my food to showcase my abilities and education which a point of pride for me. I never plan to stop learning about food and its possibilities. I even plan to learn how to use molecular gastronomy when preparing foods. I want to build a trace and reputation as a great and respected chef and possibly teach after years of radar work and experiences.My commitment to professionalism and willingness to learn is the key in realizing my goals and aspirations in culinary art. I would love to even develop a line of products such as spice rubs and sauces that would be distributed by grocers to the average consumer. I think along with personal goals its important to have financial stability and longevity when choosing a career path and I believe cooking is that superior for me that will allow me to have that very thing. These are my goals at present and are a guideline that I have set for myself concerning my future.

Brutus’ Ghosts: A Comparative Psychoanalysis Essay

In William Shakespeares Julius Caesar, the cosmological and political desirels are constantly compared, analyzed, and argued beca engage of the commodious spectrum of opinions on Shakespeares thought process in writing. Myron Taylor, associated with George Washington University and published by Folger Shakespeare Library, and Stephen M. Buhler, associated with University of NebraskaLincoln and published in English Literary Renaissance, dually discern the existence of Caesars ghost after the assassination, whether he was just a figment of Brutuss guilt or a spectral embodiment of Caesar pursuit revenge. Even though Taylor and Buhler outline their reasoning as to why Shakespeare included an apparition of Caesar in this play with psychological or supernatural possibilities, countless reasons for the idea of ghosts being real in order to develop a counterargument with a lookual view should be considered.The Academy for Spiritual and Consciousness Studies, composed of numerous schola rs with doctorates and a team of mediums, offer the reality and eliminate cliches related to the existence of spirits and show why popular belief indicates spirits dont exist and then tries to help grief patients connect with the spirit theyre looking forthrough a series of binaural beats that relax the nous and shape a path to a state of consciousness. This experience helps the mind stretch beyond a physical aspect and connect with the desired spirit through memories and familiar feelings.As the study of binaural beats and electromagnetic measures todetermine the presence of a spirit become more apparent, the doctors of this academy use the advantage of science to provide a psychotherapeutic experiment, so in turn providing the proof that ghosts have a place among the living and the idea that Caesars ghost really existed in Shakespeares intention. Regardless of modern technology, Shakespeare lived in a time of belief in the impossible and sought the initiative to create multiple views on the afterlife and if Caesar really was connected to Brutus in the way he imagined.Although Taylor and Buhler dont use psychotherapeutic studies or the time indite explaining Shakespeares possible beliefs to discuss the topic of Caesars ghost. Myron Taylor depicts this spiritual aspect by stating, They have killed Caesars body, but they have not destroyed his spirit.

A Terrible Dream

A terrible dream I was relaxing at home watching television system when I suddenly comprehend someone calling my name Seik Yee, help me Help me gratify I turn my face to the person who calling me, I was so astonishment I saw my friend Jack. Jack Are you okay? What happened to you? I asked. He stared at me blankly and started speaking in mandarin orange tree His Mandarin was very good as my Malay, which was zilch. I spoke some Mandarin. Wo hen xin ku, jiu wo he kept on repeating. Fang wo zou, Fang wo zou he said.This translated to Im suffering, please help me. Let me go. Let me go. We usually conversed in English and his behaviour was strange and I was confused and worried. Jacks face was drenched in perspiration and he was getting increasingly agitated. I was sure that he wasnt having a heart attack though. I had involven the movie The Exorcist in front and his demeanour reminded me of one possessed, just like the movie. Suddenly, someone rushed to my side and a crowd had gat hered.Jacks eyes were expressionless and he didnt signalize me although it was impossible for him not to notice me. He continued talking aloud but now I couldnt understand what he was saying at all. It seemed to be heavily-accented Mandarin and Chinese dialect of some sort I couldnt identify. The person who rushed to my side just now suggested he had suffered a heart stroke and a few people helped move him into shaded area. He was almost delirious by thus. Suddenly, a group of monks nearby came over to see what the commotion was about.The most senior-looking monk took one look at Jack and shook his head. He immediately clasped Jacks hand to his and started reciting mantras. It was only then that Jack calmed down and stopped talking to himself. Eventually, after few minutes, he slept soundly, much to my relief. The monk reassured me that he was okay. After about 10 minutes, he gently woke Jack. A bit dazed, Jack was otherwise normal. After Jack suddenly okay, Where was us now? I asked. Im absolutely doesnt known where am I at the beginning.Jack then answer my question and gave me an insight into the history of Great Wall which I had not known. here(predicate) is the Great Wall of China. Millions of workers had been involved in its construction over hundreds of years spanning many dynasties. The work on the wall was so difficult that most workers died within the first year. Their bodies were thrown into the wall to help fill it. Most of the workers were slaves, criminals, political prisoners or extremely low-wage workers. What?That is so when I want to complained about that, suddenly heard a women voice who calling me Seik Yee, why you slept on sofa and the television is on? I opened my eyes, my mothers face was the first liaison I saw. Now, only I realized that is a terrible dream In that because of the dream, I swear I wont visit or travel to the Great Wall of China. (521 words) ENL 1100 ENGLISH 1 PROGRAM DBADI SESSION JAN 2012 SECTION GROUP D2 INDIVI DUAL ASSIGNMENT 2/2 BY NAME LOH SEIK YEE MATRIC NO J11009464 LECTURER MS DEEPA DATE OF SUBMISSION 16/2/2012

Reebok Pursuing Generation X

Reebok Pursuing Generation X Reebok is a global, American inspired print, in a exceedingly competitive athletic and dynamicalwear industry, committed to creating overlaps and food merchandiseing programs that reflect the brands unlimited creative potential (Reebok). The 2003 rankings place Reebok in third place of U. S. athletic shoe market share with 13% Nike dominates at 36% go other athletic brands make up 26% of the U. S. market (Sporting Goods Intelligence). In 1982, Reebok was a main fragment in introducing a womens athletic shoe designed specific eachy for the latest trend in exercise cognise as aerobic dance.This, as we all know, was non a trend except rather an athletic revolution towards womens fitness and increase entrance into sports, which expanded the target market for the athletic and the sportswear industry. The acceptance of sneakers as an adult casual wear evolved in the 1980s as well as a market foresight that was a catalyst to the early success of Ree bok as an athletic brand leader. Since the 1980s, the market environment has changed dramatically and has proven to be a complex and highly competitive advertising arena. Print and TV ads of the past are no long-acting the premier selling platforms as they once were.The athletic and sporting goods companies of immediately must bring to the consumers a compelling and gripping advertising campaign to earn the heed and r nonethelessue of todays technology driven consumer. tail markets are evolving from the baby boomer era to the Gen Xers and with that shift, comes a new consumer ideology and therefore new marketing strategies. The advertising mediums that companies utilize are challenged to have-to doe with an snarly target audience guarded by TiVo technology, mobile internet as well as personal philosophies seeking purpose and added value, even in product selection.This case outlined advertising challenges, as well as opportunities Reebok faced in an expanding digital media wo rld and its players Generation X. movement 1 How would the team explain viral marketing to the class? Viral marketing wasnt made up out of thin air it started before the birth of the meshing downstairs another(prenominal) name known as word-of-mouth. There are many differences between the two strategies but the principle is identical exchange information just about an event, place, person or idea from one outlet to another. So, to understand how viral marketing works one must understand word-of-mouth.Word-of mouth marketing is when a company provides consumers, a reason to bring up their company in normal conversation. This could be from an ad on the television, a flyer that you saw business district in a deli, or maybe an advertisement that you heard on a radio station that caught your attention while you were driving. That sounds a lot similar viral marketing, but a person only has so many hours in the day so why would they ever think of calling all of their friends/family u p to tell them about something they saw, previous to their conversation?Unless it was a catastrophic event or something that was deeply related to them personally, thats just not presumable to happen. With viral marketing, there are two main components that are needed a large audience, and a way to spread information exponentially, also known as the Internet. The first traces of Internet viral marketing were, according to The Virus of Marketing, in 1997 when Hotmail attached ads to outgoing messages. It was rather astonishing the reaction that the universe had after forwarding the ads to other email addresses, digesting users to reach thousands of potential clients in the matter of a few easy clicks.These were only the primitive familys of viral marketing, and it has become one of the most valued marketing strategies of the 21st century. The term viral marketing is one that is used, both, on a regular and large scale. This is generally due to the highly populated areas, such as YouTube and other social media outlets where video, music, photographs, ideas and other forms of entertainment, can be passed from one individual to another easily. Social media sources and YouTube allow users to be interconnected with millions of people in the matter of seconds.Over 500 million people around the world, have an account with Facebook, which not only makes marketing researchers drool, but also makes up a huge universe of discourse of word-of-mouth users that are able to upload and send information to their friends. Within the past decade, viral marketing has taken exponential leaps thanks to the increased use of the Internet. A successful viral marketing campaign works when an individual views information online and passes it on to another the individuals whom were showed the information to will also share it to their list of friends via the Internet.This creates a snowball effect and the subject in discussion becomes extremely popular in an sensational amount of t ime through mass word-of-mouth aka viral marketing. Question 2 How did paddy field Pant introduce viral-marketing to Reeboks promotional strategy? To what intent does viral-marketing replace traditional media such as TV, radio, direct mail, etc.? Mickey Pant, the chief marketing fleckr at Reebok, soundless the increasingly changing agriculture of consumers today.Gone are the days where TV advertisements and radio spots were enough to capture the mass audience of target consumers, waiting idly by to be swayed into purchasing the latest and greatest products. Evolved, is a new generation of consumers, known as Generation X not easily penetrated by brand loyalty and logo suaveness, but are rather driven by a sense of worthiness and greater purpose. Gen Xers are characterized as skeptical of advertising and are active users of digital media, especially the Internet and are compelled to lead a life filled with meaning rather than monetary gains alone.According to OnPoint Marketing, Gen Xers make up 17% of the population and spend $125 one million million annually on consumer goods in the U. S. With a growing target audience that thrives on digital media, Mickey Pant understood that Reebok would have to pursue a new direction in advertising that would resonate with the Gen Xers. This concept would have to connect and appeal to what drives the consumers and outshine the competition in an already saturated market dominated by Nike and Adidas.Pant chose the 2003 overseer Bowl XXXVII as the platform, launching one of the most popular viral marketing campaigns ever to be aired in history the infamous terrycloth Tate Office Linebacker ad. The commercial was a largely successful campaign that reached a market of consumers that were heavy users of the Internet and TiVo, which earned Reebok. com the ninth largest content provider on the internet. The Tate commercial became an instant hit with its smear humor of politically even out antics and depiction of cubicle mishaps, which appealed to the undervalued Gen Xers and caused the ad to go viral across the Internet.After the Tate commercial aired, the Reebok website underwent 20 commercial downloads per second and the Reebok online store traffic increased seven-fold, creating a viral phenomenon. Ultimately, Mickey Pant understood the cultural changes that characterized the life of Gen Xers and relied upon the Internet to carry the campaign. Even though the ads werent aired on TV again, they will perpetually live on, on the Internet. With the undoubtedly increasing digital age, a shift from the more traditional media platforms such as newspaper and TV, to online and mobile advertising is inevitable. 003 was the year Reebok launched the first digital media campaign, and since then, numerous digital campaigns have followed. The growing need for companies to create a more interactive and transactional experience with its customers is expansive, allowing for such outlets as the Internet and mobile advertising to become more attractive. In the case, Reebok notes a shift in investments away from magazines and newspapers, to online and mobile platforms. The advertising breakdowns, according to an outside source, the Yankee Group, reports that TV advertising dropped 21. % during 2008-2009 and fell an additional 12% in 2010. The trend fairs similar for the newspaper industry, reporting that in 2005 the industry had revenue around $47 billion while today it is only half that amount. The report lists the 2009 statistics for U. S. consumers average time spent watching TV as three hours 17 minutes, while the average time spent online is four hours and 13 minutes and mobile phone usage average per day is one hour and 18 minutes. delinquent to consumers spending less time viewing television and extended time on the internet, online advertisements revenues grew 8. % between 2008 and 2009. While traditional TV advertising still has a large role in sportswear marketing strategies, viral marketing, digital advertising and mobile marketing are the platforms to focus in on to reach the largest consumer base. Question 3 Whats the Teams assessment of the terrycloth Tate campaign? Did it increase Reeboks brand equity? Was the central message rough-and-ready? Memorable? In 2003, terrycloth Tate and Reebok teamed up to make believe a series of 60 second T. V. ads, at a personify of $4 million, which aired during the Super Bowl these commercials were an instant hit.Reeboks website, soon after the ads aired, was clocking 20 downloads per second. While the ads were an instant classic, having more than 20 million views to date, they did not produce an increase in sales or market share. How could an ad so popular and funny not create the brand equity Reebok was hoping for? Our team, after reviewing the Terry Tate spots, decided that was because the ads did not tie Reebok sufficiently into the ads. During the videos, Terry Tate wore a gold Reebok chain and the Reebok logo w as shown at the end of the spot this was not enough.One of the consequences of Reebok not familiarise its brand enough in the commercial was that people would not be able to tie Terry Tate to Reebok. The commercials were memorable, yes, but in order to have brand equity, the viewer needs to remember Reebok and Terry Tate, not just Terry Tate. Reeboks marketing team believed that the Tate commercial brought a new cool holding to the brand, even though Reeboks brand perception and awareness had not changed. Overall, we think the central message was not entirely effective. While the ads were memorable and funny, they were not memorable and funny in a way that helped Reeboks Brand Equity.Even though there main goal with the ads were not met, Reebok did create something that generated a ample buzz and hype around Terry Tate. Question 4 To what extent should traditional advertising effectiveness measures be relied upon in the TerryTate/Reebok case? In this Reebok case, the traditional advertising method was the Terry Tate Office Linebacker television advertisements. The campaign was extremely successful on television and the Internet. The Gen Xers and the public related to the commercials because they were office based and because a large linebacker would tackle employees that everyone hates.We believed that Reebok understood that their target markets would see the commercial on television, like it, and then seek other slipway to view or learn more about the commercials and the brand. Because Gen Xers were technology savvy and used the Internet on a regular basis, even after the commercials had halt airing on television, the public would watch the commercials and advertisements on Reebok. com. Reebok decided to make longer Terry Tate films, and after that marketing move, Reeboks website became the ninth largest content provider on the Internet, streaming 1 terabyte of data per day and using 16 servers.Reebok. com was averaging 20 downloads per second and 20 mi llion downloads to date. The Reebok online store increased and even began to sell Terry Tate bobble head dolls and shirts. We believe that traditional advertising was relied on heavily to launch the Terry Tate advertisements, but once the commercials became popular, the Internet was the frequent method of exposure. The Internet gave Reebok more freedom and versatility to really push the limits and make their audiences fall in love with the brand. Mickey Pant was able to air longer films of Terry Tate and sell Terry Tate merchandise from the online Reebok store.Not only did the Internet help Reebok develop the Terry Tate character, it also increased Reebok sales and brand awareness to the world. Question 5 Is this type of campaign capable of capturing the attention of the Gen. X consumer? Why, why not? We felt like this type of campaign was very capable of gaining the attention and respect from members of Generation X, because of one general thought it was something that they could easily identify with. This series of commercials showed instances that Gen Xers were familiar with and had some sort of emotional connection to.In many office cultures, it is considered very rude to do such things as, drink the last pot of coffee and not refill the coffee pot, or to fart when in a small elevator when there are other people in there those were the norms that the Reebok ads sought to use. According to Rawson Thurber, the man who play Terry Tate, (the popularity) has very picayune to do with football and a lot to do with how much people hate office culture (Thurber, 10). To us, that meant that Gen Xers enjoyed the commercials so much, not because they were dedicated to the Reebok band, but because the commercials depict things that they could easily identify with.Even though there were so many different things that could have gone wrong with this campaign, it went off without a hitch. Gen Xers were drawn into this series of commercials because they enjoyed Terry Tate so much he was the person who punished those who didnt obey the unspoken etiquette rules that office life comes with. When looking back on this campaign and its success, Mickey Pant, the chief marketing officer of Reebok, mused that the success of the campaign was, that the campaign was hysterically funny and immediately generated a massive buzz and hype around Terry Tate and, by extension, Reebok (Pant, 10).In essence, the campaign worked because Gen Xers loved the spokesperson of Reebok, and not because they had some sort of brand loyalty to Reebok as a whole. Overall, we believe that the digital revolution played a major role in getting Reeboks name out there. Even though the ads never really had any major ties to Reebok, as a brand, it still helped generate revenue to Reebok, through their website.As a team, we feel like the Terry Tate ads wouldnt have been as successful if they were just present in print or even if they were destined to remain on TV. TV ads are vastly differen t than Internet ads because of the simple fact that TV ads cost a lot more to produce. As mentioned before, Reebok spent $4 million to show the Terry Tate commercials on TV having commercials on the Internet cost much less. The digital revolution has made cheaper, more widespread advertising possible and more available to everyone.

Poems by Blake and Wordsworth Essay

Two aspects of London as shown through a response to poems by Blake and Wordsworth.When comparing Blake and Wordsworths pieces, the respective perspectives of the authors should never be uttermost from our thoughts. Whereas Blake lived in London his whole life and seldom ventured outside its borders, Wordsworth was a rural person whose only experiences of London came from short visits. Unaccustomed to the hustle and flimflam of City life, Wordsworth led a comparatively relaxed existence which perhaps accounts for his romantic and gentile style. We should non be surprised to see that Blake, a frequenter of the less-desirable districts of the capital, offers a far more cynical portrayal of London.Blakes poem is a social commentary which points an ugly finger at the industrialist pioneers and the flaws of Industrial society. Blake was a noteworthy radical of the era with far-reaching ideas. He uses many literary devices to impart his opinions upon his audience. This is superbly demo nstrated when he writesI wander through each chartered passThe reference is a metaphorical reflection on Blakes perception that anything and everything is for sale in an industrial society and, in particular, in its impoverished areas. repeating is clearly employed when the piece claimsIn every cry of every man,In every infants cry of fear,In every voice, in every ban,The mind-forged manacles I hearThe repetition could be equated with anything from the machinery at work in the factories and mills, to an assault of stabbing pain upon those suffering in poverty. Within the theoretical account which Blake creates, the reader is left to determine his own idea of what the repetition may represent, and this is at the centre of the verses success.Irony is employed with great picture in the verse beginning How the chimney-sweepers cry. The author contrasts the poverty and ill-health of chimney-sweeps with the wealth of the church, and suggests that instead of helping the poor the church pays them a pittance to work in hazardous conditions. Irony often stands side by side with black humour, and both are well-demonstrated in this verse. The amusing of the reader with a subject which should not amuse serves to further draw them into the piece.In the latter part of the same verse, emotive comparisons are made mingled with the plight of Londons less-fortunate and warfare. Blakes use of the word soldiers is no accident here for soldiers are tools of war, and must have opponents. This leads the reader to ask with whom are the soldiers at war? As Marx foretold and the cut Revolution demonstrated, the working classes and those controlling the means of production operate with opposing aims. Blake brings a new element of severity to the situation by suggesting that forces are at work against the poor subjects.INSERT LAST VERSE DISCUSSION HEREWordsworth is blissfully unaware of the scenes which Blake paints. Indeed, Wordsworths London is so far removed from Blakes that one i s led to ask whether the two are writing of the same city at all. There is a significant period of time between the two which could arguably account for this Wordsworths work being written before the Industrial Revolution and Blake at its height.

Government Punjab Public Library Essay

brass Punjab man program subroutine library Lahore lies in the heart of the urban center of Lahore at the depository library Road near Lahore Museum. Thelibrary is centr altogethery situated in this mode and has a idyllic atmosphere for a calm and peaceful study. The library holds an exceptional rare collection of rule daybooks in English, Urdu, Persian, Arabic and Punjabi. The total collection is roughly 500,000 books now, comprising of massive computes of magazines and newspapers, reports, also the old gazettes of Punjab, Pakistan and undivided India and more than 1,500 manuscripts. Government Punjab Public Library was formed by Sir Charles Aitcheson in1886.It get-goed off with an old monument-type building where they had only 70 books. stepwise donations of books and documents were made and the library organization managed to build up strongly. It? s main conception was to build a public library and a reading room. The other Blocks were built in 1924, 1939 and 1992. Introduction Government Punjab Public Library is facing some major problems from quite some time. These problems include mostly theft and it is observe afterward the theft, waiting in long queues before issuing the book, discovering, after waiting for long, that the desired book is unavailable, tast is done manually. at that place is no system to keep a proper check on the books in rakehell and also on the natteror. The guide to introduce an automated system as a settlement to the problems faced by the members of the Government Punjab Public Library bought me to RFID system. By introducing RFID system, which happens to be a combination of a computer chip and a small radio antenna that allows object to self-identify, we intend to solve all the above mentioned problems. This is a unmatched system of its kind that non only is the fastest, easiest and most effective way to track, locate and manage library material still also pledge security and safety.A number of deficiencie s gift been experienced in the current system of the library since the work is done manually which happens to be a big problem. Hence it seems to be the need of the hour to provide The Government Punjab Public Library with an automated system which is going to make lives, of all those who really want to bring some transplant by devoting most of their times in gaining knowledge, a lot easier. RFID system would help in reservation an effective flow of book circulation. Also, it helps in trailing the book in minutes instead of hours and the unique ID of the RFID tag prevents counterfeiting.Through market research ie through with(predicate) the interviews that I conducted from the members and librarian on my visit to the library, I have concluded that 87% people are in a desperate need for a wear out system. According to these people, if an automated system is introduced non only members provided non-members would also grease ones palms or trim down books which would end up inc reasing their market share. Apparently the conditions of Government Punjab Public Library demand an automated system that not only keeps a check on the stock but also helps the librarian in looking for one and also deals with security concerns.Therefore I imagine that RFID system happens to be the best suited solution for a problem like this because this society is adequate of producing really good writers, scholars, poets, students and a platform like an automated Library system sess be a gateway to success for such people. I determinedly believe that by pursuing this mishap and by implementing, controlling and maintaining a system like this, we will be able to satisfy a large number of people who are the only hope to bring a change about a change in Pakistan. Discussion Apparently Government Punjab Public Library is undergoing some problems.These problems impart to low members followup and is the reason why there is a need for a better system. For starters, currently members complaint of experiencing long queues which frustrates them and they dont want to return back. The frustration is further caused when after waiting for several minutes it is discovered that the book isnt available in the library. And in font the book is available, the member has to wait for long since the manual entry of book issuing takes long. Disappointment follows when members deliver unfriendly staff.Moreover constant cases of theft have been witnessed by the librarian. Members often hide the books in their bags and set out without issuing. This not only causes stock mismanagement but also results in disappointment. To solve these problems, installing an RFID system, is important. The purpose of installing RFID system in the library system is to change the current manual and hectic structure. This would not only help in eliminating theft but will also reduce time consumption and level of disappointment that is caused when discovered that the desired book/s is/are unavailabl e.Hence, getting an effective and automated Library Management System is essential. The reason why I chose RFID system is because it is the fastest, easiest and most efficient way to track, locate & manage library materials. Not only that, through RFID system automatic check-in and check-out can be practiced. While interviewing the librarians at the library I, time and again, heard them complaining about the mismanagement of the stock and also that it takes long in locating a book.Through RFID system Library inventory tracking can be done in minutes instead of hours because it is basically a wireless system for automatic identifications and tracking by using radio frequency electromagnetic fields, by transferring the data from a tag attached to a product, which in this case are the books. One of the problems that the librarian highlighted and laid groovy stress on addressing that problem was the stealing of books. According to the librarian, this is one of the biggest issues the ma nagement of library is dealing with but with the help of RFID system, they can easily address to a situation like this.With the help of walk through gates, which is one of the components of RFID system, stealer can be easily located. This is possible because every book will have its own RFID tag like every member will have theirs. And if someone tries to take the book without issuing, that person can easily be traced with the help of walk through gates which will start to beam as soon as some is illegally exiting. This brings me to the point of discussing some of the benefits that can be driven from introducing RFID system.For starters, with the walk through gates and tags, no thefts will be claimed hence, a secure library management system will be exercised. Moreover the schedule of the staff will become flexible. This is because the mundane would not be as hectic as before. Also if two persons were dealing with a lying-in earlier, now only one can easily handle it. Furthermore, trained workforce would walk in. There is another business benefit that will be gathered in the form of customer satisfaction. Obviously, when the customers would not have to wait for their turn, standing in a long queue, they would be much happier and content. Conclusion belongings in mind the benefits it can easily be concluded that this system will be a big success once installed. It wont be a wise move to cross the fact that it is going to be a big investment but analyzing the benefits which are significant and undeniable, the address would be a secondary thing to worry about. Currently the books are mishandled and misplaced by the ceaseless handling processes of the staff members. There is too much hassle in material handling. Now this issue would be resolved due to the self-digitalized service by the members and the staff as well and as a result the inventory would be properly preserved.With the RFID, the Punjab Public Library management system would be revolutionized and t he overall performance would catch pace and tasks would be done quickly and on time. References 1. Personally visited the Government Punjab Publiv library 2. http//www. rfid-library. com/en/default_e. html 3. http//gppl. org. pk/ 4. http//www. logisticsit. com/articles/2007/03/22/2679-the-benefits-of-rfid 5. http//www. jesic-tech. com/RFID_iLib. html 6. http//www. rfid-library. com/en/system-four-phases. html.

Comparing Two Computer Advertisements Two Computer advertisements Essay

Whether you like it or not, the media, to a large extent, defines your life and the vogue you think. It includes television, cinema, radio, video, magazines, books , the internet and newspapers.In this essay I will be taking an analytical look at two computer advertisements that caught my attention in two different newspapers, namely The Guardian, and The sunbathe. What is amazing is the amount of dummy taken up by both advertisements. Both adverts can be categorized as advertorials as the companies they represent are describing and promoting their respective products.As the Guardian is a broadsheet and The Sun a tabloid, it goes without utter that each will target a different audience.The content in text A features a computer and tells the reader round the software and hardware that they are trying to sell. The article is written in quite a persuasive style. The Macintosh Performa in text A is advertised in The Sun and makes use of an attention-grabbing heading that is also amb iguous Difficult. Temperamental. Hard to understand. On a quick glance at the text and looking at the picture of a sullen-looking boy, one is ready to make the association about a boy who is possibly throwing a tantrum. And it is in the ambiguity where the punch-line lies. Unlike the boy who will be tantrumming from time to time, with the Macintosh Performa, theres no frustrating, baffling patience-trying set-up procedures.The layout is really spectacular. The article takes up an entire page. The main text is set out in three columns, relatively densely printed with early paragraphs vie on the implication that both computers and children can be Difficult. Temperamental. Hard to understand. The rest of the text stresses that the Performa is a well-bred and versatile computer.The text is broken up by the use of two line drawings of the computer and the software.The feeling of the text is reassuring, helpful, and stresses accessibility of the Performas functions.The impairment of t he computer is tactically delayed until the third column The price of the computer start at just 1,099. The reader or prospective buyer will at this point feel that it is worth every penny with all its functions.There is also a ingrained reference to the get featured and appears in very small print at the foot of the page. And a list of dealers is also in very small print at the foot of the page.Advertisement B shows a weak distant view of the front of an Aptiva computer. The company that promotes this product is IBM and their logo is located in the right hand corner at the bottom of the page.The complete system is there for the reader to see. I also think that they are trying to tempt the reader as they use a flock of adjectives Loud, colourful, fast-moving, enjoyable, stuffThe immediate contrast between the two texts is the layout. Unlike text A, that has three columns, text B has no columns, only paragraphs with sub-headings. And this makes the advert appear dull and unattra ctive to the readers. But then again, the audience in this case is different to that of text A. As this advertisement appears in the broadsheet newspaper, its readers are usually nifty business people and the emphasis is not so much on entertainment but on efficiency and cutting edge technology. Therefore, when the price 1,799 is quoted the reader will not be surprised at all. However, a touch of humor is added when OK, maybe not for dogs. appears in very small print attached to the price. This humorous note may have been included to discourage readers from dwelling on the price. Reference to the model featured appears in a very small print at the foot of the page.The heading is fair conventional, using bold, white lettering against a black background.The main text is set out in paragraphs and the word Stuff is repeated in the large 5 sub-headings.The tone of the text is light-hearted, whimsical, with a jape in each of the first two sections.You can also see the TOYS R US logo u nder the photo of the computer which tells you they are the outlets for the new Aptiva.Both advertisements use persuasive techniques for example, repetition in text B the word stuff. The word stuff gives it a more colloquial style.Of the two advertisements I liked the Performa more as it appears to be very user friendly As soon as you plug it in, the Performa can run, However, it needs to be said, that when you buy an Aptiva, you buy into a new lifestyle.

Edgar Allen Poe Alcohol’

Sam Doueiri Edgar Allan Poe and substance profane The Bottled Curse Edgar Allan Poe was one of Americas to the highest degree celebrated poet and story teller. His life started early with misfortune. Both of his parents were already dead, when Edgar was 3 years old. His father died of tebibyte and his mother died of tuberculosis and pneumonia. He was follow and attended school until he was 17 years old. He started the abuse of alcohol with 17 and he started gambling.As his adopting father figured out, he stopped all monetary supports of his adopted son. Edgar had to leave the University and he enlisted in the U. S. military, and later obtained a military school. Edgar Allan Poe was expelled from the military school after one year attending. During his time in this school he published his first meter book. everyplace the years Poe established a reputation as a writer. Drinking remained a lifelong problem. Edgar adopted a lifestyle which included a constant abuse of alcohol.Alth ough musical composition brought him fame, he had to struggle finished his whole life with financial issues. Because of the leaking copyright protection to his time, he never was financially rewarded for his excellent masterpieces of poetry and literature. Therefore he struggled through his whole life with money issues. Throughout most of his writings Edgar Allan Poe mentions the abuse of alcohol I became insane, with long intervals of horrible sanity. During these fits of absolute unconsciousness I drank God only knows how oft or how much.As a matter of course, my enemies referred the insanity to the drink rather than the drink to the insanity. Courtney JF Addiction and Edgar Ellen Poe Med Times 1972 carbon162-163. He started in a young age with the excessive abuse of alcohol, as a class fellow recalled He would al authoritys seize the tempting glass, generally unmixed with sugar or water- in fact, utterly straight- and without the least apparent pleasure, swallow the conte nts, never pausing until the last drop had passed his lips. Bonaparte M The sprightliness and kit and boodle of Edgar Allan Poe, Imago Pub, London 194931-32 inebriant appears frequently in Poes stories, usually connected to some following lashing act or event One night, returning home, much intoxicated, from one of my haunts about town, I project that the cat avoided my presence. I seized him when, in his fright at my violence, he inflicted a slight wound upon my gift with his teeth. The fury of a demon instantly possessed me. I knew myself no longer. My original soul seemed, at once, to take its flight from my body and a more than fiendish malevolence, gin-nurtured, thrilled every fiber of my frame.I took from my waistcoat-pocket a penknife, opened it, grasped the poor beast by the throat, and deliberately cut one of its eyes from the socket. When reason returned with the morning- when I had slept off the fumes of the nights debauchery-I experienced a sentiment half of horror , half of remorse, for the iniquity of which I had been guilty but it was, at best, a feeble and equivocal feeling, and the soul remained untouched. I once again plunged into excess, and soon drowned in wine all memory of the deed. Poes The Black Cat www. heliterature network. com pages 2-5. In conclusion, alcohol abuse became a part of Edgar Allan Poes life, it affected his writings his perception and his creativity. He went into almost a Dark Side in his life and gave little windows of his mind through his literature. It seems almost as if the Alcohol took overhand and had finally a body of mind, from which on the Alcohol himself and parts of Poes personality were writing in between two different worlds, the Dark side and the pure and innocent side of life.His way of writing very Dark finds an interesting base of making the reader being curious what forget happen next. It is miserable itself what makes the reader keep reading. Courtney JF Addiction and Edgar Ellen Poe Med Ti mes 1972 100162-163. Bonaparte M The Life and Works of Edgar Allan Poe, Imago Pub, London 194931-32 Poes The Black Cat www. theliterature network. com pages 2-5.

Christina Rossetti Essay

During this essay I volition be comparing two meters, both write by women, and both have aforesaid(prenominal) theme, the numberss were compose a century apart and are written about(predicate) woman who were taken service of by a man, both women in the poems become heavy(predicate) and keep the child. The poem Cousin Kate was written in the nineteenth century by a poet named Christina Georgina Rossetti, it introduces a story of chastity and double standards. It demonstrates how biography was for women working in jobs such as a maiden overen in the eighteen hundreds, and how higher figures in society used their wealth and status to take advantage of them.A entitle tricks the maid into having sex, and gets her pregnant, consequently later marries her Cousin Kate, who can non have children, Yet Ive a gift you have non got, and depend not like to get. She communicates kindly of Kate at the beginning and then gets bitter by verse 5. The maid knows that the maestro would give everything he had to have a child and she is not sorry for what happened because the lord was not honorable to her and used her. Even though she is the victim she is the one that the neighbors call an outcast thing Where as her cousin Kate is spoken of as good and pure and because Cousin Kate did not have sex with the lord he married her.I think that the poet has included a few sub texts in this poem and also has written a few play on words like She was hardened by sun and air and her son is the lords only son therefore he is the heir to all of the lord belongings, land and wealth, and she wouldnt give her child up for any of it, because she knows one day her son will inherit it, when the lord dies. Eileen McAuley wrote The seduction in the 1980s and I personally think that something similar to what happens in this poem happened to her, even though it is written in third person.The male character in this poem makes no effort to woo the teenage girl, he gives her vodka and talk s about himself, he then leads her to a riverside and seduces her. Before this, the girl used to read magazines about romance and fashion and it quotes Where a odd could lead you to new worlds, and how would you know if you never took a chance? . The girl was influenced by romantic thoughts, she had her consume ideas, and the boy thought of it as just sex, the same as Cousin Kate this girl was lured and tricked into sex, and the neighbors say she incessantly looked the type.In Cousin Kate the maid was seduced by wealth and status, and in The Seduction the girl was seduced by alcohol and led on by the reading of magazines such as My guy and Jackie. Both poems speak of the girls crying alone, Even so I sit and howl in dust and She sobbed in the cool, locked in the darkness of her room. But where as in The Seduction the young girl cries because of all the innocents and fun she has baffled the maid in Cousin Kate Cries because of the mistake she made of sleeping with the lord befor e they were married.Both of these poems portray the women to be naive and innocent. Both characters (The Maid & The Young Girl) feel betrayed by the men, in The Seduction the poet writes about how the girl has missed out on petty things like Glossy horoscopes, Full of fresh take diets how did she feel betrayed? and in Cousin Kate the poet writes about how if she could marry the lord now she wouldnt have and how her intensions were all in all honorable but he just used her and discarded her, I would have spit into his face, and not have taken his hand .In conclusion, both of these poems show how society looks down on pregnant young girls, and how times really havent changed over 100 years, it also demonstrates how in the 19th century a young poor girl could be seduced by wealth and status and motionlessness this happens in the 21st century. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE JRR T olkien section.